ESMA 617 Innovation and Creativity in Technology Organizations
This course explores three important concepts in business: creativity, innovation, and entrepreneurship. The course introduces several techniques to develop creativity and innovation in an organization. It explains how to develop a plan for building an innovation strategy and shows the importance of leveraging the potential of the digital transformation for innovation and research. Finally, the course describes the Lean Start-up method, and shows how entrepreneurs validate concepts and ideas, and refine their business strategy to create value and grow their business.
Offered
Fall Spring