ESMA 607 Management and Entrepreneurship for Engineers
This course provides an overview of management issues for graduate engineers and deeper review of the dynamics of start-up firms and entrepreneurship in a variety of organizations. The topics approached aim to provide the engineering practitioner with tools, frameworks and thinking processes to support the translation of engineering technology into commercial products, services and processes. Specific topics include idea generation, opportunity recognition, innovation, intellectual property, financial analysis, customer needs, market assessment, competition, exit strategy, innovation ecosystems, and business planning. Through selected readings from texts and case studies we focus on the development of individual skills and management tools. The course requires student participation in class discussion, final examinations, and a term project that involves preparation and presentation of a start-up business plan.
Distribution
3-0-3Offered
Fall